George Tran grew up in Sydney's West, where he developed a keen interest in canine behaviour from an early age. His career has spanned continents and industries, marked by a series of successful ventures in the United States, where he spent 25 years creating and leading innovative companies. With a strong foundation in leadership, management, and strategic thinking, George has a unique ability to identify and solve complex challenges.

Upon returning to Australia in 2018, George was driven to make a meaningful difference in the lives of dogs. Frustrated by conventional dog training methods that often fell short, he leveraged his extensive experience in business and leadership to develop his own dog training methodology. Through his leadership-based training approach, George has fine-tuned and perfected his methods, working with over 1,000 dogs and clients.

George’s expertise and success in the field have led to referrals from veterinarians across Australia. He has become a trusted resource for clients facing the difficult decision of euthanising their dogs due to behavioural issues. Through his innovative approach, George has successfully helped many of these dogs, offering them a second chance at life.

George’s commitment to improving the lives of dogs and their owners is only part of his mission. He is acutely aware of the struggles faced by rescue organisations around the world, many of which are on the front lines saving dogs but are severely limited by lack of funds and resources. Through DogHelp.ai, George aims to change this by using profits from the venture to support these organisations, enabling them to save more dogs and continue their vital work.

His unyielding bond with his pit bull, Buddy, marked a turning point in George's life, instilling in him a deeper understanding of dog psychology and behaviour. This relationship served as a catalyst, strengthening his resolve to rehabilitate and rehome dogs facing behavioural challenges and further reinforcing the importance of his life-saving work in Australia.

In his upcoming book, "Beyond Treats: Nurturing a Deeper Connection with Your Dog Through Leadership," George offers a glimpse into his innovative dog training methodology. Moving away from an over-reliance on treats, George champions an approach that emphasises leadership, respect, and guidance. His ambition is to inspire dogs to obey from an intrinsic desire to please and follow their owners. His extensive experiences, coupled with his martial arts background, enrich his unique, compassionate approach to dog training.

George’s philanthropic spirit extends beyond personal endeavours. He has forged strong collaborations with rescue organisations, providing free training materials, holding seminars, and offering support. He is also committed to mentoring the next generation of dog behaviourists, training a number of apprentices who are now assisting clients across Sydney. George instills in these apprentices the same ethos of generosity, encouraging them to give back to rescue organisations and join the broader mission to prevent unnecessary canine euthanasia.

With a vision of a future where behaviourists are accessible in every community, George's passion for saving dogs and his commitment to his philanthropic causes remain his guiding principles. His unwavering dedication, passion, and enduring commitment continue to make a substantial impact on the lives of dogs and their owners. George currently resides in Bargo, New South Wales, with his wife, Carol, their cherished dogs, and the dogs they have rescued and rehabilitated, embodying his commitment to saving as many canine lives as possible.