Dog Leadership Academy was created by George Tan, a Sydney Dog Behaviourist whose mission is to help as many families as possible with their dogs. We are passionate about saving dogs and keeping families together.

​Prior to AI, it can be quite frustrating and difficult to get the right help and support for dog behaviour issues. People have to sort through the Internet, and various forums getting unsubstantiated and often incorrect solutions to common dog behaviour issues. There was no convenient source that people can ask and interact with to get the answers they need for their dog's behaviour issues.

Ultimately, if people are unable to resolve their dog's behaviour issues, the dogs either get surrendered or put down.​

Our mission is to save dogs. To this end,
a portion of our profits will be donated to dog rescues
to so more dogs can be saved. Rescue organisations are often struggling with vet bills and other costs, and often have to turn away dogs due to insufficient funds.