Dog Leadership Academy — For Owners Who've Tried Everything
Amazon Bestselling Author Referred by Vets Across Australia Thousands of Dogs Helped Science-based, 100% force-free
For Owners Who've Already Tried Everything

Tell Us What's Going Wrong.
We'll Tell You Exactly What To Do.

I'm George Tran — Amazon bestselling author on dog behaviour, and the behaviourist veterinary clinics across Australia refer their stuck cases to. Years of hands-on work with thousands of dogs that courses, YouTube channels, and in-person trainers couldn't fix.

I built Dog Leadership Academy so our team could deliver this approach to every owner who needs it.

If you've done everything you were told to do and your dog still won't listen — you're not the problem. You've just never had trained behaviourists look at your specific situation and tell you what to change before tomorrow's walk.

That's what we do — by email, by chat, and on scheduled live sessions when you need one.

Get My Personalised Plan See How We Work
Email us — we read and respond in a timely manner Help the moment you need it 30-day money-back guarantee
George Tran with his dogs
· · ·
I — The Problem

If You're Reading This, You've Already Done the Work.

You've bought the online courses. You've watched the YouTube channels until 1am. You've probably hired at least one in-person trainer. You can quote the techniques. On paper, you know what you're supposed to do.

So why is every week still like this?

Here's what nobody selling you a course will say: generic advice can't fix a specific dog.

The YouTube guy doesn't know your house. The course doesn't know your kids. The TV trainer's miracle moment was edited from three days of footage. And the local trainer who came out once gave you a homework sheet and disappeared.

So every new technique ends in the same two thoughts:

"I tried that, but it didn't work."
"I watched the videos, but that doesn't quite apply to me. My situation is different."

You're right. It is different. Every dog is. That's the whole point.

You don't need more information. You've got too much information already. You need people. Someone who reads what happened this week and tells you the exact three things to change before tomorrow's walk. And someone you can grab in the moment — when the walk is right now and you're already shaking.

"Sure, that looks great on TV. But who do I talk to when it doesn't work on MY dog?"

You talk to us. By email. By chat. Any time you need help.

II — Why Nothing's Worked

There's a Reason the Mainstream Advice Failed You. Two, Actually.

Most modern dog training falls into one of two traps. If you've been spinning your wheels, it's almost certainly because you've been stuck in one of them.

Trap 1

The Treats-Forever Camp

Pure positive reinforcement, all the time. Click and treat. Ignore the bad. Reward the good.

It works beautifully on a calm puppy in a quiet kitchen. It collapses on a reactive dog, an anxious dog, or a dog that's already running the household. You can't bribe your way out of a real behaviour problem — and after six months of carrying treats in every pocket, you start to suspect that too.

Trap 2

The TV Trainer / Dominance Camp

Leash pops. Prong collars. E-collars. "Show him who's boss." It might suppress the behaviour you can see. But it doesn't fix the relationship underneath, it usually makes anxious dogs worse, and most owners — for good reason — don't want to hurt their dog to get them to listen.

Your dog doesn't need a vending machine.
Your dog doesn't need a dictator.
Your dog needs a leader they can trust.
III — The Method

Leadership, Not Domination. Guidance, Not Bribery.

The way I work with dogs is the same way a calm, confident parent works with a child.

A good parent doesn't hit their child to get them to behave. But a good parent also doesn't hand out lollies every time the child does something normal. A good parent provides structure, clarity, and calm guidance. The child looks to them for safety and direction. The child wants to do the right thing — not because they're afraid, and not because they're paid, but because they trust the parent to lead.

That's exactly the relationship your dog is built to want with you. They've just never been shown how.

Our approach is:

This is why owners come to us after the courses, after the YouTube, after the other trainers. The method is genuinely different — and it works on the dogs other methods couldn't reach.

IV — Who I Am

Hi, I'm George.

I'm a working dog behaviourist based in Sydney. I'm an Amazon bestselling author on dog behaviour, and veterinary clinics across Australia refer their most stuck clients to me — the cases their own training advice couldn't solve.

I've spent years doing this work hands-on — thousands of real dogs, thousands of real families, and a lot of the cases nobody else could crack.

The dogs I'm known for are usually the ones every other approach failed: the reactive rescue, the anxious shepherd, the second dog destroying the household, the labrador that became a different animal at eighteen months. The owners I work with are usually the ones who've tried everything and feel like they're failing their dog.

You're not failing your dog. You just need the right team in your corner.
George Tran, Dog Behaviourist — Amazon Bestselling Author, 96% recommend
📚
Amazon Bestselling Author
on dog behaviour
🩺
Referred by veterinary clinics
across Australia
🐕
Thousands of dogs
& families helped
V — What You Get

This Isn't a Course. It's a Team in Your Corner.

Not another video library to scroll through — real ongoing guidance, built around your specific dog.

📝

Your Own Custom Plan, Built For Your Dog

We start with a real intake — your dog, your house, your week, your goals, what you've already tried. Then we build a step-by-step plan around your behaviour problem, in your environment. Not a generic checklist.

✉️

Email Support — We Read and Respond In a Timely Manner

The walk went badly? The guest visit was a disaster? Email us what happened — what your dog did, what you did, what was going on around you — and we'll respond with what to change next. Personal and specific to your situation. Not a generic template.

💬

Help the Moment You Need It — Not 24 Hours Later

When something's going wrong right now — the walk's about to start and you're shaking, the guest just walked through the door and your dog is losing it — you don't have to wait for an email reply. Open the chat and get specific guidance, in our methodology, the moment you need it.

🧠

We Remember Everything We Talked About

You don't have to start from scratch every time. We remember your dog, your situation, the plan we built together, what you've tried, and what's working. No re-explaining. No repeating yourself. Every conversation picks up where the last one left off.

📞

Scheduled Live Video Session — Premium

When email or chat isn't enough — when you're scared, stuck, or just need to sit across from a real face — schedule a live video session with one of our behaviourists. Just you, your situation, and a real conversation.

🎯

Curated Training, Not a Content Firehose

You get our full video library. But more importantly, we tell you which 3–5 lessons matter this week. No more doom-scrolling content while you're already stressed.

🤝

We Stay With You Through the Dips

Behaviour change is rarely a straight line. When week three feels worse than week two — and it sometimes does — you don't go back to YouTube alone. You email us, and we work through it.

🐾

Covers Every Dog in Your Household

Two dogs? Three? One membership covers your whole pack. No per-dog charges. No upsells.

🌏

Wherever You Are in the World

We work with clients across every major timezone. Your email gets a real, considered reply in a timely manner, regardless of where you live.

VI — Real Results

Real Dogs. Real Families. Real Wins.

What changes when the videos aren't enough — and an owner finally gets a behaviourist in their corner.

"The plan was actually about MY dog, not just a generic class. Six weeks in, I cried on a walk for the first time — because it was the first one I'd enjoyed in two years."

— Dog Leadership Academy client

"I emailed in a panic on a Sunday night. By Monday morning I had a real answer and a clear plan. That's never happened with any trainer I've worked with."

— Dog Leadership Academy client

"The live session changed how I see my dog. I stopped being scared of him. He stopped being scared of the world."

— Premium client
VII — Pricing

Two Plans. One Promise: You'll Never Be Stuck Alone Again.

Cancel any time. 30-day refund.

Essentials
$47 / month USD

For owners who want a real plan and a real team to talk to when things go sideways.

  • Custom behaviour plan built for your dog
  • Full video library from day one
  • Unlimited email support — we read and respond in a timely manner
  • Help the moment you need it — not 24 hours later
  • We remember everything we talked about — no repeating yourself
  • Weekly check-ins on your actual goals
  • Covers every dog in your household
  • 30-day money-back guarantee
  • Cancel online, any time
Most Owners Pick This
Premium
$97 / month USD

For owners who are anxious, dealing with high-risk behaviour, or who follow through better with a human on a call.

  • Everything in Essentials
  • Scheduled live video session with one of our behaviourists (fair-use)
  • Priority email responses
  • Deep plan reviews after every session
  • Best for anxious owners or higher-risk dogs

Prices in USD. We bill in USD for fairness across our international client base.

30
Day Guarantee

Try It. If You Don't Feel Differently About Walks in 30 Days — You Don't Pay.

If you finish your first 30 days and you don't feel more confident, more supported, and more in control — email us and we'll refund your most recent payment. No hoops. No awkward conversations. No hard feelings.

I'd rather you keep your money than pay for something that didn't help your dog.

George
Stop Doing This Alone — Get Started